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The concept of the project has been designed by the Architects Giovanni and Luigi Siard and will develop in its forms the theme of the arch as an architectural element and as an exhibition element where individual companies can obtain a "private" space where to express and show iconic objects of their production . In the central part of the stand, however, the individual products will dialogue with each other in settings where the contamination between the individual companies will be a fundamental part of the exhibition. “To the center of the good design there is the person To the center of the good architecture must be again the person, this ambitions are the center of our projects“ Arch. Giovanni Siard