Launched in 2010, NOWNESS is a global creative lifestyle video platform. In 2017, NOWNESS China platform named现在is established with collaboration of pioneering publishing partners. NOWNESS creative network of on-screen and behind-the-lens talents makes us industry leader in culture, we create and curate the best in culture with unparalleled impact and expertise. Spanning across the globe, NOWNESS has been covering 30 country domains and 10 languages to harness a unique audience in China and the West. Based on its official APP, website, social media and third-party platforms, NOWNESS represents an omnimedia for future with global media vision and influence, developing local culture adopted creative content including 5 channels Art & Design, Fashion & Beauty, Music, Food & Travel and Culture, to redefine the new luxury.