WGSN Trend Director , China
Mianmian is in charge of the team of Mindset in China. She has a rich life style establishment background and good at reading popular trend, and slightly combining with the use of business strategy.She also focuses on the development of custom projects, researching popular trends, product development and consumer shopping behavior.
Prior to joining WGSN, her personal work has participated in London Design Week, London Fashion Week and Milan Design Week, also has joined the Nissan European Design Center’s design development project, cooperating with Microsoft's global project on how can the future design Help human to make a better life.
Mianmian joined WGSN in 2012 and has provided reliable professional consulting for international and domestic brands such as SHISEIDO, ALIBABA Group, EP, GAG Group, Disney, and Lining.
Design for the Real World